My academic research agenda is organized around a core interest in the ways people use language and other semiotic modes to make sense of social difference in everyday communication. Specifically, I am keen to understand how identities of privilege and ideologies of inequality are discursively organized and sustained; this may be achieved through face-to-face exchanges, in mediatized representations (e.g. newspapers, magazines) or in the contexts of "new" media.
Difference is the motor that produces texts. Where there is no difference, no text comes into being.
Gunther Kress (1985, Linguistic Processes in Sociocultural Practice)
Identity is always a structured representation which only achieves its positive through the narrow eye of the negative.
Stuart Hall (1997, The Local and the Global)
The concept of culture I espouse … is essentially a semiotic one. Believing, with Max Weber, that humans are animals suspended in webs of significance they themselves have spun, I take culture to be those webs, and the analysis of it to be therefore not an experimental science in search of law but an interpretive one in search of meaning."
Clifford Geertz (1973, The Interpretation of Cultures).