SOCIOLINGUISTICS OF TEXTING
Some of my earliest work on new media discourse, included a focus on the language of text-messaging (or SMS). This is work I began with an undergraduate student at Cardiff University (Alexandra Brown) but which has lead to a more recent iteration of this work and to allied projects, such as:
- Thurlow, C. & Poff, M. (2013). The language of text messaging. In S. C. Herring; D. Stein; & T. Virtanen (eds), Handbook of the Pragmatics of Computer Mediated Communication (pp. 151-181). Berlin and New York: Mouton de Gruyter.
- Thurlow, C. (2012). Determined creativity: Language play in new media discourse. In R. Jones (ed.). Discourse and Creativity (pp. 169-190). London: Pearson.
LANGUAGE AND TOURISM
In 2001, I first began working with a team of colleagues at Cardiff University on a $2-million research program on Language and Global Communication. Within this broader program, my own work with Adam Jaworski focused specifically on a project around Tourism as a Global Cultural Industry. This project is culminated in a book-length monograph and other indicative publications:
- Thurlow, C. & Jaworski, A. (2010). Tourism Discourse: Language and Global Mobility. London: Palgrave Macmillan.
VISUALIZING THE GLOBAL
In keeping with my work on tourism discourse, I have also been interested in examining how visual discourse is globalized, working together with Giorgia Aiello (University of Leeds) and Adam Jaworski. Indicative publications include:
- Thurlow, C. & Aiello, G. (2007). National pride, global capital: A social semiotic analysis of transnational visual branding in the airline industry. Visual Communication, 6(3), 305-344.
- Thurlow, C. & Jaworski, A. (2010). Silence is golden: Elitism, linguascaping and ‘anti-communication’ in luxury tourism. In A. Jaworski & C. Thurlow (eds), Semiotic Landscapes: Language, Image, Space (pp. 187-218). London: Continuum.
Again, closely related to my work on tourism but also with my interest in visual discourse, this collaborative work with Adam Jaworski culminated in an edited collection (Semiotic Landscapes: Text, Image, Space) and indicative publications such as:
- Jaworski, A. & Thurlow, C. (2011). Tracing place, locating self: Embodiment and (re)mediation in/of tourist spaces. Visual Communication, 10(3), 349-366.
- Jaworski, A. & Thurlow, C. (2013). The (de-)centering spaces of airports: Framing mobility and multilingualism . In S. Pietikäinen & H. Kelly-Holmes (eds), Multilingualism and the Periphery. New York: Oxford University Press.